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About us
SMG is Australia’s premier leadership development advisor. Since 1998, we’ve partnered with exceptional talent to elevate leadership skills and unlock organisational potential.
Indra Soebardi, based in Jakarta, is an Executive Coach and Managing Director with 10+ years of experience coaching diverse sectors, specialising in leadership development, cultural alignment, and D&I. Formerly, Indra held senior roles in multinational communications agencies.
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Expertise
10+ years experience
Certified Professional Coach
Certified Breakthrough Coach
Member of ICF
Experience and background
Based in Jakarta, Indonesia, Indra Soebardi is an executive coach with over 10 years of experience working with a diverse range of clients and across multiple sectors. Indra has worked with international marketing and communications firms, FMCGs, banks, automotive companies, international NGOs, oil and gas services, property, education foundations, and Indonesian State-Owned Enterprises in transportation, oil and gas, and banks. She has also virtually coached employees within Australian State Government and provided private coaching to individuals of various nationalities and cultural backgrounds.
Indra specialises in leadership development, working with directors and senior leaders on leadership competencies, diversity and inclusion, and guiding exiting employees through restructuring and redundancies. She has supported leaders in aligning with company culture and behavioural expectations. Additionally, Indra has served as a trusted advisor and external Board member for an international communications agency, assisting with employee placement, career development, and performance management.
Indra is also the Owner and Managing Director of AAC Executive Search, a boutique recruitment and career consulting firm based in Jakarta, Indonesia. Before founding AAC, she spent 15 years building a successful career in communications, holding senior management roles at leading multinational agencies such as Indo Ad-Ogilvy & Mather, Citra Lintas, AIM-Leo Burnett, including Executive Director at Bates Indonesia. Following her agency career, Indra also served as an independent communications consultant for the Jakarta Stock Exchange.
Indra's approach
Trained in the Ontological Coaching method, Indra’s passion is individual transformation and human connectedness.
Qualifications and memberships
- Certified Breakthrough Coach – Breakthrough Coaching Program by Dr. Marcia Reynolds, CoVisioning LLC USA & WBECS – 2021
- ICF CPC (Certified Professional Coach) by Coaching Indonesia – 2014
- Graduate Diploma, Newfield Network’s (Asia) Ontological Coach Training Program – 2012
- Bachelor of Arts, Anthropology, Sociology, Australian National University (ANU) Canberra – 1983
- Member of ICF, International Coach Federation, Jakarta Chapter.
Personal insights
Indra enjoys playing badminton twice a week and rebounding/mini trampolining to get energy levels up to face each day! Free time is often spent enjoying family and friends’ company over good food, good movies, singing and even dancing whenever a classic disco event is on offer. Quiet time is practicing gratitude and mindfulness and whenever a quick getaway is possible – lazy days by the beach in Bali.
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